Creative content that makes brands impossible to scroll past.
I’m Laura, the strategist behind @purrernie. I create scroll-stopping social content for brands in the pet category through relatable storytelling, product education, and two very expressive British Shorthairs.
featuring Ernie & Berta
How we’ll work together
UGC Creation
Native-feeling pet content for paid ads, organic social, and brand channels - including concept development, scripting, filming, editing, and product integration handled in house.
Creative Strategy & Consulting
The pet category from the inside out — help brands understand what how parents actually shop, what they worry about, and what makes them tap “add to cart.”
Influencer Partnerships
Sponsored social campaigns featuring Ernie & Berta — designed to introduce your product through relatable storytelling, trusted creator voice, and an audience of engaged cat parents.
Travel Collaborations
On-location content for pet-friendly hotels, destinations, and travel brands — featuring premium lifestyle storytelling with Ernie as the ultimate well-traveled cat.
Video & photography for pet brands
Browse UGC clips and product photography by category — cat food & supplements, litter & hygiene, smart pet tech, and home & furniture.
Hi, I’m Laura — the strategist, director and momager behind @purrernie.
Before building @purrernie, I spent over 8 years in ecommerce, growing and operating brands across marketplace channels. That experience taught me how people actually shop online — what makes them pause, compare, trust, and finally tap “add to cart.”
Now I bring that ecommerce lens into content creation for the pet category. Every concept is built around more than just a cute cat moment: it’s rooted in consumer behavior, product education, and storytelling that makes the brand feel like a natural part of the world my audience already loves.
With Ernie & Berta, I create content that blends humor, trust, and product relevance — helping pet brands show up in a way that feels native, memorable, and easy to buy into.
The last videos you created were excellent. They performed well and felt very natural and authentic — exactly what we were looking for.
Eric · PetFive
“Your work is incredible — we can absolutely see why brands love partnering with you!”
“We love your content style and think it’s a great fit for the brand. We’re so happy to keep this partnership rolling.”
“Thank you for being a great partner this past year and creating so much wonderful content for the Sustainably Yours brand!”
“We loved the last batch of images you took, and would love to work together again.”
Let’s make some magic!
Tell me about your brand and where you want your content to go. I’ll come to the call with ideas.